ZTE’s Star 2 smartphone have the voice control functionality, which is one of the company’s most distinctive feature, since it allows the user to accomplish a variety of tasks with simple spoken commands. ZTE revealed that this feature will be a “core focus” and, therefore be available to all the other devices.
ZTE Mobile Devices CEO Adam Zeng, sent a memo to the staff saying that the Star 2’s voice functionality has been garnering positive reactions since its release in December. This positive feedback prompted ZTE to include voice recognition in its long-term mobile strategy:
Over the next few years, we will implement our voice control technology across all ZTE devices. While we will continue to develop our Star series and voice control technology in unison, we will no longer limit our competitive strength to this series alone. Stay tuned for more exciting updates over the next few months.
Zeng valued the company’s experience, mature technology, and partner relationships as advantages over competitors, that will provide a distinction in the smartphone market. As collaborators in the voice recognition software development (which lasted four years) we can find big names like Audience, Nuance, Alibaba, and Baidu.
The phone is programmed to identify commands like “call mom” or “open Twitter” and it works even when the phone is offline and sleeping. Unlike in some other implementations, you can train your phone to listen to any wake-up phrase and you can even set “magic words,” which are commands that don’t need a wake-up phrase to work.
Although there are software alternatives like Google Now, the connected control over hardware and software, its always a superior experience.
We now can just wait and see if ZTE will be able to make this feature as a real selling point.