The Chinese company ZTE has just revealed a new logo that represents a new corporate identity, which falls in line with the company’s focus on innovating in the M-ICT (Media Information Communications Technology) field. The announcement comes just as we wait to welcome 2015, so the company couldn’t have picked a better time for something like this.
According to Shi Lirong, President and Chief Executive Officer of ZTE Corporation
ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business. Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.
The company new logo is much more sleeker than the other one. In its press release ZTE said that it will focus on products that are “dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.” The company will be at the CES 2015 event, so more details will be shared during that.