In a quick interview with USA Today, OnePlus co-founder, Carl Pei states that his company will have a second phone out this year, hopefully just in time for Christmas. There was no clues for the new baby’s features but it sounds promising as he did say it’d be a tough choice for him and the new baby also would be his daily driver.
OnePlus phone is always exciting but this time, it’s a little confusing to see the company’s CEO openly lauding the next (planned) phone as being awesome while the company just released a new OnePlus 2. Here is what he said:
There’s going to be a second phone this year, before the end of the year. Hopefully for Christmas.
It may or may not be (higher spec’d than the OnePlus 2). When I saw the prototype for that phone I was like ‘holy s— that’s going to be my daily driver’ but then when the OnePlus 2 production version came out it’s also super nice, so its really hard to decide now what to use.
It’s going to be amazing, but today I’m not going to talk about it.
What does it mean for the customer? Well, first world problem. To buy or not to buy.
The company founder also said the decision to leave out NFC was because not many people are using it, at least for this year. The widespread mainstream use of NFC likely won’t happened for another 12-18 months although the big player, Apple and Samsung already started to pushing it out.
What most important to Pei is “what people say about our phone” and by cutting out the middle men, OnePlus manage to save on margins and they are able to sell phones in very competitive prices. This, Pei thinks, the company will join Apple and Samsung as being the only real smartphone manufacturers in the market.
In 5 years I think it will be Apple, OnePlus and Samsung because there’s no more room in the market. Everyone else would’ve died because they couldn’t reach the scale they wanted fast enough or they couldn’t have a margin to sustain their business. Look at the soft drink space: there are only two players, Pepsi and Coke.
Sounds too ambitious. Deluded or not, whether it’s the invite-based purchasing system to save on having too much inventory, launching dubious social marketing moves or just calling themselves the flagship killers, it’s clear OnePlus isn’t here just to make a noise. It wants people to notice, and so far, it seems to be successful at it.