If you are a really big fan of WhatsApp, you should know that the company announced that will charge its $1 annual subscription fee starting today
WhatsApp failed to monetize in emerging markets due to low debit and credit card penetration, which led to the service being offered for free. But today, WhatsApp announce a different thing:
Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.
Facebook already has similar strategy with Messenger, giving users the ability to chat with businesses. The feature will come in countries like India.