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    Mobile App

    Hi Paula,

    WhatsApp is such a globally popular mobile app. It’s unfortunate that they failed to monetize in emerging markets, but their decision to charge an annual fee will definitely have an impact on the app’s future. Some app users would probably prefer third-party ads, since that doesn’t cost them anything. I’m curious how users will respond to having to pay for an app that was free up until this point.

    Thanks for the info,


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