The rumours about Sony leaving the smartphone business are coming back again, but this time the CEO of Sony Mobile, Hiroki Totoki decided to answer to this doubts saying that Sony,
will never ever sell or exit from the current mobile business.
Since 2014 that Totoki it’s the company’s CEO and he explained to Arabian Business that it’s main goal is to make Sony Mobile grow and assures that until now, all the work was to maintain and promote a business area that the company wants to keep exploring. He also believes that most of these rumours started when the left the computer business with VAIO. But according to Sony’s CEO,
Smartphones are completely connected to other devices, also connected to people’s lives — deeply. And the opportunity for diversification is huge. We’re heading to the IoT (Internet of Things) era and have to produce a number of new categories of products in this world, otherwise we could lose out on a very important business domain. In that sense we will never ever sell or exit from the current mobile business.
During his time as CEO, he started initiating plans to cut costs by 30%, and to reduce the division’s headcount by 20%. Sony has already laid off 1,000 workers from its Swedish manufacturing and R&D centres in its first wave of cuts and plans to lay off 2,100 more workers by the end of 2015.
However, even the company president Kazuo Hirai has done very little optimistic statements regarding to the performance of the mobile business unit and its growth potential.