Samsung today unleashed their full earnings report for Q2 2015 (source). It looks good from our end, with revenues of $41.5 billion and profit of $5.9 billion. The mobile division even had a good chunk of that profit at $2.4 billion.
But from Samsung’s perspective, things could be much better. That $2.4 billion is down from $3.8 billion the same year ago, but up 3% from the previous quarter. That still isn’t enough for the South Korean company.
Like everyone else has done this year, they partly blame the stagnation on the huge successes known as the iPhone 6 and iPhone 6 Plus. It was Apple’s first release that featured massive displays of 4.7 and 5.5 inches, and consumers responded by giving Apple the best performing quarter in the history of business. Samsung also had a bit of a misstep of their own doing as they misjudged the demand for the Samsung Galaxy S6 Edge and suffered big supply constraints because of it.
So what next? For starters, Samsung says they’ll look “adjust” the prices of the Samsung Galaxy S6 and S6 Edge, and since they’d be crazy to increase the price we’re going to say it’s a sure bet they’ll look to get cheaper. How much cheaper? Probably not Motorola-like price tags, but enough that they can still make their smartphones look like an attractive buy at retail.
Let’s also not forget that Samsung has an event coming up on August 13th where they’re rumored to unveil Samsung Galaxy Note 5 (a bit sooner than they’ve normally unveiled this line in the past), as well as the Samsung Galaxy S6 Edge Plus. There’s bound to be room for at least another decent couple of quarters riding on the back of those 2 releases alone, though with Apple also looking to have their device out this fall we can’t imagine it’ll be easy to trump them.