Samsung has a new commercial for the Galaxy S4 out there, and like we saw last year with the Galaxy S3, they aren’t afraid to take the fight to Apple about features. In the latest Graduation Pool Party ad, Samsung shows us hands-free features like gestures to answer a call and hovering to read a text, the admittedly awesome camera software and it’s “Drama Mode” where a series of images are transmogrified into one really cool picture showing all the action, S-Beam, and the IR blaster capabilities. And at every turn, they are quick to show us that the iPhone can’t do any of them.
Samsung really wants Apple’s spot in the smartphone food chain. The Galaxy S4 is poised to be the device that can get them there, taking the brand to the level where it’s synonymous with the smart phone. For the folks who care about features great and small, it’s clearly the current best-in-class device. Advertising can help sell products, but you have to start with a great piece of equipment to begin with, and Samsung has built a phone that people will like and want to buy — and the ads will let the people know it’s available. Hit the break where we’ve embedded the latest video.