It seems that Samsung finally managed to surpass Apple in popularity among American consumers.
While Samsung may be under pressure from Apple regarding smartphone sales according to a report by Harris Poll, Samsung has been gaining ground since the past four years and has now overtaken Apple and grabbed the 3rd spot on the list. That is not all, Apple just fell from 3rd to 9th and shows that American consumers highly rank Samsung in emotional appeal, financial performance, product quality and services. Vision and leadership are also high on the list.
This report doesn’t have many details about the reasons behind it but there seems to be a relation between the rise of Samsung and the opening of pop-up stores inside many Best Buy locations across the country that directly deal with consumers.