An advertising opportunity is rarely wasted and Samsung doesn’t miss none, especially when it involves something related to their “arch-enemy” Apple.
The rivalry between these two companies already counts with some years but not even the difference in operating systems makes this “battle” less intense. You have certainly noticed that whenever there is a Samsung launch event scheduled, Apple tries to schedule their event to the same time or even before. And the opposite also happens. Even during the devices releases, the comparisons that are made are not with other Android devices, in the Samsung case, but with an Apple device.
This time Samsung is very proud of the new features of their flagships, the S6 and S6 edge, especially its wireless charging. And why only advertise this feature? Why not compare with another device that doesn’t have wireless charging? That’s what Samsung made in an advertising spot and the device chosen for this comparison was the new iPhone 6S.
We can hardly call this a comparative advertising spot. Samsung simply transmits the message “mine is better than yours”, since the iPhone 6S doesn’t have wireless charging.
And if Apple ended its presentation of its new smartphone with the phrase “if it’s not an iPhone, it’s not an iPhone”, Samsung decided to answer that with “it not’s the phone , it’s the Galaxy “.
So watch the advertising spot and grab some popcorn!