Amazon is gearing up to release multiple smart phones manufactured by HTC. Sources of the Financial Times claim that one at least is in advanced stages. The phone is said to be released in 2014.
Amazon has traditionally used white label manufacturers for its Kindle devices, holding all branding to itself. The move to partnering with HTC for manufacturing is something that HTC is well-accustomed to, but it’s unclear what Amazon has to gain from having the HTC logo on its devices.
Presumably the partnership could be mutually beneficial if Amazon targets the product correctly. Amazon could potentially leverage HTC’s brand recognition and history of dealing with wireless carriers, and an Amazon-driven phone that sells extremely well would be a boon for HTC’s currently struggling financial situation.