Rovio it’s having very success with Angry Birds Stella POP! and with the “Lilly Lagoon” update.
Angry Birds Stella POP! has been downloaded over five million times just four weeks after its global launch. Angry Birds Stella was first launched seven months ago by a slingshot game. In this short seven months, both games have been downloaded over 30 million times together while the adventures of Stella have been viewed over 160 million times across Toons.tv and YouTube combined.
According to Heini Kaihu, Head of Studio at Rovio entertainment
Like all Angry Birds games, Angry Birds Stella POP! appeals to a wide demographic of gamers, but we are delighted to see it has a strong following of female millennials globally and is resonating especially in the US (…) Gaming industry studies are revealing trends that defeat the long held presumption that mobile games are primarily a male pastime. We’ve always known this is not quite true at Rovio where we have a very inclusive culture and many female developers. We will continue to champion female characters in our games!
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