Sony Pictures Entertainment present’s Naomie Harris as Moneypenny in the “Made for Bond” promotional campaign that features the Sony RX100 IV camera and Bond’s own Sony Xperia Z5 smartphone.
This clip promotes Sony’s new film and its new gadgets. The video was shot on a Sony F65 professional 4K cinema camera, naturally.
According to Kleinman, who directed the promo,
The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop. London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it’s an action-packed mini movie in itself.
The promo campaign hits TV in the UK on October 1 and will run until November 8. Spectre comes out October 26 in the UK (November 6 in the US).