The “vegetable-tanned” leather back on the G4 increased LG production costs, and that will be paid by the customers.
The official unveiling will only be on April 28, but along with all the known information, there is news that the LG G4 went up for pre-order in South Korea. This device is sold by SK Telecom, KT, and LG U+, even if it won’t be available in stores for customers to try out until next week, with actual availability rumored to start on April 29.
Therefore, we confirmed that the selling price in Korea it´s higher that what was expected, since its about $825, compared to $795 for the Galaxy S6 32GB, but lower than Galaxy S6 Edge 32GB ($910).
Although this isn´t yet the official unlocked price, a LG representative confirmed to ETNews that “it will stay in that range”. According to Korea Times, LG’s pricing strategy is actually targeting the Galaxy S6 Edge, valuing the vegetable-tanned leather back as a premium high end feature, worth paying extra for.
Among the various tanning methods, vegetable tanning is the most traditional and the most recognizable. It is the only form of tanning that is able to give leather unique characteristics, retaining the natural flaws and markings. That’s why only a few luxurious brands such as Gucci, Prada and Louis Vuitton applied the tanning technology to very high-level products.
The G3 was launched last year at a considerably high price (900,000 won/$880) in South Korea, even tough it was more affordable in the rest of the world. In the US, the 5.5-inch device could be aquired unlocked, for as low as $450, just last fall. That, and the leaked information which lower the expectation, made us think the G4 would be presented with a more competitive price.
What remains to be seen is whether this G4 feature will be a fierce competitor against the other high end devices worldwide or just in in South Korea.
It remains to be seen whether LG will market the leather-backed G4 as an Edge-competitor worldwide or just in in South Korea. The result of this competition, especially with Galaxy S6, will be seen in price changes, in terms of you fast and how low it will go down in the next months after the release. Besides that, LG also announced the “more premium” device that will come later this year.
For now, we can only wait for April 28…