LG intends to keep offering two flagship devices a year, as part of the goal to have a larger part of the smartphone market share.
This already happened in 2013, when they announced the Optimus G Pro, a phablet with a 5.5-inch screen designed to take on Samsung’s Galaxy Note 2, and later that year introduced the G2 against the Galaxy S4.
The manufacturer applied a similar marketing strategy last year with the introduction of the G Pro 2 and the LG G3. Now, it looks like they’re going to repeat this model in 2015, according to Eason Shao, director of LG Taiwan’s mobile division:
“LG will continue its dual-flagship strategy this year with the new G4 and another flagship phone scheduled for release in the second half of 2015, hoping that combined sales of the two devices in Taiwan will increase by 30 percent from last year, Shao said, adding that the hardware specifications for the second phone have not yet been finalized.”
The South Korean manufacturer’s CEO declared earlier this year that the second flagship is designed to stand “above the G series,” suggesting the device will probably compete with Samsung’s Galaxy Note line, even offering specs that outmatch the LG G4, which is the current flagship. Although, there is no mention if the upcoming flagship will be made available in global markets.
With the G Pro 2, LG went primarily focused on Asian markets, but they are now looking to compete more significantly with Samsung this year, so it is possible we’ll see a global launch cycle for LG’s second flagship of the year. It should be interesting to see where the G Flex 2 fits into LG’s overall strategy.