Recently Twitter launched their Moments option and the advertiser driven Promoted Moments in an attempt to embed a curated feed, a more concentrated source of contents. Instagram followed the Twitter example and in this Halloween revealed that they also have a curated feed for users.
Anyone who opened Instagram on Halloween perhaps you’ve noticed the new curated content option as its availability was front and center on the homepage. Instagram just invited users to “Watch Halloween’s Best Videos”.
This was only availbale for 24 hours starting at 1 pm on Saturday and it showed the best Halloween videos from Instagram’s staff.
Although the feed revealed on Halloween showed how Instagram can capitalize on an event by providing a high entertainment value. Just like Twitter, Instagram is working on features like Moments to help users discover trending information, and the best videos feature can exactly do the same thing.
However until now there aren’t any information about when this new feature will be available to advertisers.