A new campaign dubbed HTC INK has been launched by HTC, to offer limited edition One M9 smartphones. They team up with Jourdan Dunn which is a supermodel, the company will have engravings custom-designed based on tattoos.
Jourdan Dunn has worked together with Cally-Jo Apothecary, which is a tattoo artist well known, to create a new design. One of their first designs has come public already with some ambiguous description.
The open hand and eye represent the necessity of strength and protection, but still being open and approachable in personality and style. The leafs around the outside of each visual reveal the growth in creativity that Jourdan is sensing at this time, and the sun and moon toghether symbolizes harmony and balance in her character.
HTC INK One M9 is planned to be launched in limited edition with unique engraved by hind. HTC INK project doesn’t specify if it’s only one time, seasonal thing or will be continuing like Apple’s Project Red that objectives to help fighting aids in Africa.