Nestlé will release ‘YouTube Break’ that will replace classic KitKat logo on over 600,000 limited edition packs.
This is the biggest redesign of the KitKat wrapper since the brand came to market 80 years ago. This will come with 72 different types of advertisement designs and 100 million bars will be produced over the course of the campaign. Additionally, 400 limited edition bars will be produced.
Also searching “KitKat YouTube my break” on devices will lead users to a KitKat video followed by a playlist of the latest top four trending YouTube videos.
According to David Black, MD Branding & Consumer Markets, Google UK,
With half of YouTube views now on mobile devices, ‘YouTube my break’ is a fun way for more people to interact on the channel and enjoy the best videos available. With up to 300 hours of video content uploaded to YouTube every minute, the top trending videos are likely to be changing all the time, making each new search as exciting as the last