A few months ago, Google announced that the search results in the Play Store will be starting to show some advertising. After this announcement, some developers were trying this new functionality.
Bt now Google decided to open this system to all advertisers and developers. This means that we are going to see a lot more of these ads starting in the near future.
The paid-for listings look exactly the same as the normal search results when you look for an app in the Play Store. The only thing that’s different is that small “Ad” mention, in white text on a yellow background, which can be found immediately to the left of the developer’s name for the sponsored app.
However, there is a doubt about how well those ads will be tied to the actual search terms but Google has a lot experience with this, so certainly it will be a good solution. Let’s hope that this new ad system doesn’t get to annoying and could really be a useful functionality.