Samsung is looking to take an even larger lead over the competition this year, thanks largely to its new Galaxy S4 flagship.
In 2011, just two short years ago, Nokia was the top dog in terms of phones sold, holding some 30% of the market. Then Samsung, which rides the Android wave better than anyone else, took center, rising to 29% in just one year, with most of that market share being taken straight from Nokia.
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Market research firm IHS iSuppli has predicted that Samsung will double its lead in 2013 – in other words it will lead the next largest OEM by 11 percent points rather than 5. Although it did not care to predict exactly how much of the market Samsung will control in 2013, it did say that thanks to its “massive worldwide rollout through almost every operator, the lifestyle focus of the S4 will help drive Samsung’s market share sharply in 2013.”