As the tablets sales goes down, iPad drops most over 18% year over year in final quarter 2014. Even Apple try to sell iPad Air, i didn’t help much. But not only iPad, the whole sales of tablets reach the lowest position this early 2015. Tablets sales rocketed from 2010 to 2013 and then slowly drops.
Acording to Forester Research the cause of drop is because tablet don’t differ to much and having a radically new stuff that “must-have” in the new release. Then the raise of Phablets kill the tablets sales slowly, because many people use phablet as replacement of big, fat, ugly tablet, as the Forester said. Around 41 percent of global information workers said their primary smartphone is 5 inches or larger. And 11 percent indicated that their primary tablet is actually a phablet, according to the Forrester study.
Notably, the Galaxy Note 4, a Samsung phablet that debuted last fall, hit 4.5 million units sold in just the first month out. Meanwhile, Samsung’s tablet market share slipped five percentage points to 17.2 percent in the second quarter. Apple’s larger iPhone 6+, and Microsoft’s Lumia 1520 also played a part in plummeting consumer tablet sales last year.
Anyway, Forester research indicate that tablet is more critical to use more than smartphones or tablets for work. Seems like the companies employee use tablet for replacement of the PC or notebook or even netbook(netbook is dead anyway). However, Forrester data also suggests companies are more willing to provide these devices and that nearly a third (29 percent) do provide tablets to use for work.
But Forester research article also indicate that in the next 5 years the tablets sales still increase but in a little amount, but critical. Anyway the vendor can see the chance for growing will make good hit on it and can create a lot of profit from it anyway.
Even it take only small pie of the market, Lenovo had one of the few tablets that continued to grow, compared to 2013 numbers. Part of that may have been the larger screens and focus on productivity solutions – something that would make a business-centric market more interested in purchasing.