Google´s been focusing to create a kid-friendly section of the Google Play Store, and family oriented apps such as YouTube kids and their acquisition of Launchpad Toys.
News came last week when we discovered Google’s “Designed for Families” program, a special program for developers that allows them to submit their apps for additional review so that they’ll be labeled as family-friendly in the Play Store.
According to Google, more than 1/3 of Android users in the US are parents with a kids under the age of 12, so Google finally started to aim at this market, by creating this new family home section, which coming soon to the Google Play Store.
The new page provide tools that parents can use to help discover family-friendly content for their kids. The main one is the “Family star,” Google’s little green star icon that highlights family-friendly content such as games, movies, and books in the Play Store. The family “Home section” also allows parents to search for content based on their age group, showing only filtered family-friendly results.
A new feature allows kids to browse direct content based on their favorite characters or shows, like Dora the Explorer, or My Little Pony.
Apps and games features in family home (which undergo a manual review process) all feature objective 3rd party content ratings (like ESRB ratings) and are labeled when they’re ad-supported, to ensure maximum quality.
Google assure that this new set of parental controls and stronger password protection for in-app purchases, makes Android even more fantastic than ever for families looking to keep a watchful eye over their kids digital playtime.