For those who don’t know AMBER Alerts are very useful in spreading the word about missing or potentially abducted children. Facebook will now include targeted AMBER Alerts in its News Feed on both its mobile and desktop versions. The new feature was an initiative of the new partnership with the National Center for Missing and Exploited Children to help find missing kids.
According to Facebook:
When local or state police determine that a case qualifies for an AMBER Alert, the alert is issued by the National Center for Missing and Exploited Children and distributed through the Facebook system with any available information, including a photograph of the missing child, a license plate number, the name and description of the child and suspected abductor. Law enforcement determines the range of the target area for each alert. The number of alerts people will see depends on how many alerts are issued in their area — some people may see a few each year and many people will likely get no alerts at all. The alerts will appear in News Feed, but will not trigger any notifications to a person’s phone.
The Trust and Safety Manager at Facebook, Emily Vacher also says:
If you’re sitting on your couch in your pajamas and you’re about to go to bed and see one of these, you’re really not going to be much help,” said Vacher. “But if this message comes to you at the post office, or the grocery store, or on the metro, you’re in a position where you can actually provide assistance that could bring the child home.
Because this is based on the user’s location, Emily Vacher estimates that you will only see about one or two alerts in a year. This is a great initiative where all of us can help to save a child’s life.