Beats COO and President Luke Wood revealed in a recent interview that the company’s music streaming service, Beats Music, will launch “within the next few months.” According to Wood, in addition to the web interface, Beats will be providing Android app. The Beats Music service will focus heavily on curated lists in an effort to separate itself from a crowded field of established services like Spotify and Pandora as well as tech giants like Google, Microsoft and Apple who are trying to get in to the market. Wood says:
“We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile.”
To help get into the space, Beats acquired MOG in July 2012 in an effort to capitalize on their efforts to build a music streaming service. The company hopes they can emulate the success they have had with their headphone, earphones and speaker business. Part of that success is probably driven by key individuals with the company like Wood and CEO Jimmy Iovine, both of whom have record label experience.
For you, Beats Music have a chance in the music streaming market?