Android TV allows to users to have a relevant offer of content to their individual preferencies, that conventional TV’s doesn’t allow.
Today, it was announced that television apps on Android TV are searchable. You just have to search for a television show or movie and relating apps will show what content they offer. Right now, services like YouTube, Sky News, and Hulu Plus are allowing their Android TV apps to be searchable. EPIX, which also supports platform-wide search, just arrived on Android TV this afternoon.
Developers also have the option to start creating recommendations for their content. Like EPIX can recommend its movies and YouTube can work around a user’s subscriptions and viewing history.