Because everyone carries a smartphone to everywhere, and almost them are more powerful than computers, Google has just launched a new program in order to target the enterprise market, Android for Work. This is a Google’s initiative to compete with his rivals iOS and Blackberry when it comes to enterprise markets. This program has four fundamental pillars, that are detailed below just like google posted in his blog:
- Work profiles – We’ve built on the default encryption, enhanced SELinux security enforcement and multi-user support in Android 5.0, Lollipop to create a dedicated work profile that isolates and protects work data. IT can deploy approved work apps right alongside their users personal apps knowing their sensitive data remains secured. People can use their personal apps knowing their employer only manages work data and won’t erase or view their personal content.
- Android for Work app – For devices running Ice Cream Sandwich through Kitkat, or that don’t run work profiles natively, we’ve created the Android for Work app. The app, which delivers secure mail, calendar, contacts, documents, browsing and access to approved work apps, can be completely managed by IT.
- Google Play for Work – It allows businesses to securely deploy and manage apps across all users running Android for Work, simplifying the process of distributing apps to employees and ensures that IT approves every deployed app.
- Built-in productivity tools – For everyday business tasks, we’ve created a suite of business apps for email, contacts and calendar, which supports both Exchange and Notes and provides document editing capabilities for documents, spreadsheets and presentations.
Android for Work is much more than just improved security of Android. These day are all about split personal life from work and this program allows businesses to securely deploy Android phones to their employees while still maintaining a clear separation of work and play. It puts Android in direct competition with iOS and Blackberry in the enterprise market, as Android has often been passed up due to its lower security and lack of enterprise features.
We hope that Android for Work will drive Android adoption within the enterprise market, continuing to secure Android’s spot as the world’s largest operating system.